Calm spaces. Considered living.
Texture & tone.
New collection
Every room tells a story.
Timeless interiors.
Behind the scenes
Warm. Refined. Yours.
Design that breathes.
Social Media Management · Content Strategy · Brand Voice
Giving a beautiful brand a voice worth following.
How we transformed Urban Nest Interiors’ social presence from inconsistent and quiet to cohesive, engaging, and a genuine source of new leads.
Client
Urban Nest Interiors
Industry
Interior Design
Location
Manchester, UK
Services
Social Media Management
Before & After
Manchester project
The art of layering light.
Spaces built to feel like home.
Style, not trend.
Brand voice
Organic shapes. Quiet confidence.
Details that matter.
↑
Engagement rate
✦
Stronger brand voice
↑
Social media leads
Fast
Aligned to product launches
Background
An interior design brand with a beautiful aesthetic and an invisible social presence.
Urban Nest Interiors had everything going for them: a distinctive visual style, a loyal base of clients in Manchester, and a growing reputation for creating warm, refined living spaces. What they didn’t have was a social presence that reflected any of it.
Posting was sporadic. Content felt disconnected — sometimes on-brand, sometimes not. The audience wasn’t growing, engagement was flat, and the platforms that should have been generating a steady stream of design-hungry leads were largely silent. Laura, Urban Nest’s Marketing Lead, knew they were sitting on untapped potential and needed a partner to unlock it.
The Challenge
Inconsistency is invisible. And invisible brands don't convert.
Social media for a design brand isn’t just about posting pretty pictures — it’s about creating a world that followers want to step into. Without consistency, that world never forms.
The problems
- ✕ Inconsistent posting with gaps of days or weeks
- ✕ No unified visual style across posts
- ✕ Low engagement and dormant audience
- ✕ Brand voice not reflecting premium positioning
- ✕ Social generating no leads or enquiries
What success looked like
- ✓ Consistent posting rhythm that builds audience trust
- ✓ Cohesive visual identity recognisable at a glance
- ✓ Noticeably higher engagement on every post
- ✓ A brand voice that sounds considered, not corporate
- ✓ Social becoming a real source of leads
Our Approach
Strategy first. Content that serves a purpose, not just a schedule.
We began by defining what Urban Nest’s social presence should feel like — not just what it should post. Through an audit of existing content and a deep dive into their brand values, we established a clear tone of voice: warm, considered, aspirational without being unattainable.
From there we built a structured content calendar mapping each post type to specific days and campaign windows, including product launches. Every piece of content was planned with intention, not filled in as an afterthought. Turnaround was kept fast and aligned to Urban Nest’s internal rhythm so social amplification was always ready when it mattered most.
Content Calendar — Sample Week
Urban Nest Interiors
MON
Tue
Wed
Thu
Fri
Sat
Sun
1
IG — Project reveal
2
3
Story — BTS
4
IG — Mood board
5
6
FB — Design tips
7
8
IG — Launch
Story — Poll
9
10
Story — Quote
11
IG — Texture detail
12
13
FB — Case study
14
What We Delivered
A complete social media engine, built for consistency and growth.
Structured Content Calendar
A rolling weekly plan mapping post types, platforms, and campaign moments — so nothing is left to chance or last-minute decisions.
Launch-Aligned Campaigns
Content campaigns mapped to product launches and seasonal moments, ensuring social amplification was always ready when needed most.
Brand Voice Development
A distinct caption tone — warm, considered, and aspirational — applied consistently across all content to build a recognisable personality.
Cohesive Visual Identity
A defined palette, typography system, and template structure ensuring every post is instantly recognisable as Urban Nest.
Engagement Strategy
Story polls, question prompts, and comment strategies to drive meaningful audience participation and community growth.
Performance Monitoring
Regular review of reach, engagement, and lead metrics — with strategy adjusted to lean into what was working and refine what wasn't.
The Result
Pages that finally look alive — and perform like it.
The transformation in Urban Nest’s social presence was visible almost immediately. With a consistent posting rhythm, a unified visual identity, and content that genuinely spoke to their audience, engagement climbed noticeably across platforms. Follower growth followed.
More importantly, the channels started doing what they were always supposed to do — generate real interest from real prospective clients. Lead enquiries from social media became a meaningful part of Urban Nest’s new business pipeline.
Noticeable increase in engagement — consistent, on-brand content driving real audience interaction for the first time.
Stronger, more recognisable brand voice — followers now know what Urban Nest stands for and what to expect from every post.
Improved lead enquiries from social — platforms actively contributing to the business pipeline, not just sitting idle.
Launch-ready content pipeline — campaigns aligned to product launches with zero scramble and maximum impact.
Our social pages finally look alive! Engagement and follower growth have skyrocketed, and our brand voice feels spot on.