Google arguably has the biggest online advertising platform in the world and in this course, you will learn how to develop, analyse and optimise Display ad campaigns. You will learn how to build awareness and drive action for your brand by building, managing and optimising visual ad campaigns that engage your audiences. You’ll also learn how to grow your campaign reach – and track performance – using Google Display Ads, Search Ads and YouTube/Video Ads.
Key concepts covered include:
- How to set up your Google Ad account
- Selecting the right campaign objective
- How to get results even with a small ad budget
- Setting up conversion tracking to improve ad performance
- How to spy on your competitor’s ad strategy
Pre-requisites
- For this online course, you will need only a computer or mobile device
- Internet connectivity
- No experience required – just follow the steps, practice, implement and you’re sure to get results!
Target Audience
- Marketing Professionals, Small Business Owners, Entrepreneurs and Freelancers who want to get high traffic to their website or on Product Landing Pages and Sales Pages
- Anybody clients or for Companies
- This course is best for anyone who has a product or service that he or she wants to promote
- Anyone interested in increasing their sales and revenue of his/her product, service or through their Website
Course Content
Display Advertising
Search Advertising
Video Advertising